Monday, January 16, 2006

Designed to be different

Christopher Fernandez
As we enter an era that places great emphasis on work productivity and efficiency, the commercial projects taking shape have to be designed to support the demands of today. Nobody knows this better than Tujuan Gemilang Sdn Bhd (TGSB), developer of what it says will become a landmark in “the Golden Triangle of Petaling Jaya” in Selangor.

For this reason, its RM280 million venture, the Petaling Jaya Trade Centre (PJTC) that commenced site-clearing last month is being built to be “more comfortable, conducive and productive” than the conventional.

“It is a unique concept that we are offering; one that we believe Malaysian entrepreneurs will appreciate as we enter a new level of sophistication and affluence,” said TGSB’s executive director Peter Chan.

Targeted primarily at the knowledge-based industry, he added that the project’s forward-thinking nature should make it “the choice of the discerning crowd”.

This is also the development with which the company’s executive chairman, Ahmad Khalif Mustapha, son of MK Land Holdings Bhd chief executive Tan Sri Mustapha Kamal, is eager to prove his mettle as a developer in his own right.

As for the concept, PJTC’s designer Kevin Low of Small Projects said: “The basic concept is based on a Malaysian paradigm, one less reliant on Western concepts, both with respect to choice of construction materials and building design.

“As a result, it is better adapted to suit the local tropical context.”

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1 comment:

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